LACOSTE is a classic brand that embodies sporting spirit and French elegance. It was founded in 1933 by René Lacoste, the legendary French tennis champion. The brand's origin traces back to a tennis match: the founder found the stiff, traditional long‑sleeved tennis shirts of the time uncomfortable, and thus designed a short‑sleeved shirt made of lightweight, breathable mesh fabric – the very garment that would become the iconic Polo shirt now renowned worldwide. This design quickly replaced the old‑style tennis attire, sparked a revolution in menswear, and established LACOSTE as a pioneer in sportswear and casual apparel.