Onitsuka Tiger is a Japanese fashion brand founded in 1949 by Kihachiro Onitsuka. Originally established as Onitsuka Co., Ltd., the company was created with the ambition to uplift people through sport and movement.

The brand began with Kihachiro Onitsuka's commitment to promote youth health through sport. He named the brand TIGER after Asia's mightiest animal, symbolizing the power and agility befitting his sports shoes. In 1965, the brand evolved into Onitsuka Tiger.